Kate Ryder of Maven Clinic: Building an Equitable and Inclusive Digital Healthcare Ecosystem

Case Code: LDEN232 Case Length: 16 Pages Period: 2014-2023 Pub Date: 2025 Teaching Note: Available |
Price: Rs.400 Organization : Maven Clinic Industry :Healthcare and Services Countries : United States Themes: HealthTech, Entrepreneurship, Women in Business,Technology in Healthcare |

Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case highlights the efforts of Katherine Ryder (Ryder), founder and CEO of Maven Clinic, in revolutionizing women’s and family health by eradicating gaps in traditional healthcare and building a comprehensive online digital healthcare platform. Ryder observed that women in the US had been struggling for a long time to access the healthcare they needed and the country had the highest rate of maternal mortality due to complications from pregnancy or childbirth.
The case reflects Ryder’s contribution to building Maven Clinic as she led the company to growth and success. Having identified the needs of various underrepresented communities, Ryder and her team supported the LGBTQ+ community in building their families, helped new parents return to office and same-sex couples to pursue adoption, solve the problems of women facing fertility issues and individuals experiencing institutional biases within the existing healthcare system
The case looks at the host of challenges that Ryder could face as she strives to make the healthcare system more inclusive and equitable. These include building a network with a wide range of specializations to cater to the specific and unmet needs of its users, delivering quality healthcare services, beating the growing competition in the Femtech space, scaling the business, tackling the systemic gender biases in healthcare, and making its virtual digital platform safe and compliant.
Issues
The case is structured to achieve the following teaching objectives:
- Identify the disparities in the healthcare sector with respect to women and family healthcare.
- Assess the role of Femtechs in improving healthcare for women.
- Evaluate the success of Maven Clinic.
- Study the leadership style of Ryder.
- Identify the challenges faced by Ryder in accomplishing her mission to make healthcare inclusive for all and explore strategies to overcome them.
Contents
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Introduction
Gaps in Traditional Healthcare
Early Years
Founding of Maven Clinic
Transforming Women’s And Family Healthcare
Impact
Mission Driven Leadership
Challenges
Exhibits
Keywords
Entrepreneurship; Social Entrepreneurship; Pabiben Rabari; Pabiben.com; Traditional Art; Women Empowerment; Leadership; Business Strategy; Business Growth; Competition,Leadership; Motivation; Entrepreneurship; Business Strategy
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